Brutal AI roasts that tell you exactly why your video will flop — and what to change. For creators who are done posting into the void.
vs. every other tool
Most virality scorers give you a number. We give you a roast, the receipts, and what to actually fix.
How it works
No mystery algorithm. No black-box scoring. Just 60 seconds between an honest video and an honest critique.
Pick any video from your camera roll — TikTok, Reels, Shorts, X, LinkedIn. Up to 3 minutes.
7-category analysis. Three savage one-liners. A letter grade. Specific fixes referenced to real moments in your video.
Apply the notes. Re-upload. Watch your score climb. Build the habit of unmidifying every video before you post it.
7 Categories of Mid
Every competitor scores viral mechanics. We're the only one that asks whether the video is actually worth watching.
Stop the scroll in 1.5 seconds or die.
Is this video actually worth watching? Be honest.
Every second without movement = viewers leaving.
End with purpose or end with nothing.
Bad lighting undoes great content.
The algorithm rewards fluency. Speak its language this week.
Bad audio is an instant skip. Cheapest fix in content creation.
The Ideal Posts Library
Upload up to 10 videos you consider top-tier — your own viral posts, creators you emulate, moments that land. Unmidify reverse-engineers why each one works, then uses those patterns to personalize every future roast.
IDEAL #01 — HORMOZI 0:32 HOOK
Pattern-interrupt + contrarian claim in 2 seconds.
Cold-opens mid-sentence with a contrarian claim — pattern-interrupt + value promise in 2 seconds.
Direct-address eye contact, no intro, no logo — zero frame waste.
The Hormozi/Naval template. Replicable: lead with the punchline, explain after.
Pricing
No credits. No rationing. No three-tier pricing spreadsheet.
Monthly
No trial. Full price from day 1.
Annual
Equivalent to ~$12.42/mo. Cancel before day 7 to avoid charge.
Free tier: 1 roast per week. Enough to hook. Not enough to rely on.
One rule above all
Polished slop is still slop.
You can nail the hook, the pacing, the visuals, the CTA — and still post mid content if the video doesn't deliver anything. Start with value. Everything else sharpens it.
Frequently asked
You upload any video. In ~60 seconds our AI returns a roast that grades 7 dimensions, points out exactly what's killing your reach, and tells you how to fix it with specific actionable notes. Then you fix and rescore.
Most competitors give you a single number and call it done. We give you a savage roast, category-by-category breakdowns, specific fixes referenced to top creators, a fix-and-rescore loop, and — critically — we score VALUE alongside hook. A video with a perfect hook and nothing to say is still mid.
Your video is transmitted to our servers for analysis and deleted immediately after processing (under 60 seconds). We don't retain video content, full transcripts, or use your content for AI model training. Full details in the privacy policy.
Yes. Subscriptions are managed through your Apple ID. Cancel from your device settings — you keep access through the end of your billing period. Annual subscribers who cancel during the 7-day trial are not charged.
After iOS is proven and stable. Building the right thing first. Email contact@deskwolf.ai to be notified when Android drops.
We're savage toward bad content decisions, never toward the creator. You're brave for submitting your work to real criticism. The villain is lazy content, not you.
Ready
Free this week. $24.99 monthly. $149 annual with a 7-day free trial.
Or email contact@deskwolf.ai if you're lost.