24h reply Press

Say mid one more time.
We dare you.

For coverage, interviews, partnerships, or a chance to publicly roast your own content.

Quick Facts

Product
Unmidify — AI content roast engine for short-form creators
Launched
2026
Platforms
iOS at launch, Android follow-up
Company
DeskWolf LLC
Founder
Vic Roque
Price
$24.99/mo · $149/yr (7-day trial)
Free tier
1 roast per week
Tech
Claude · Whisper · FastAPI · Expo

Company Boilerplate

"Unmidify is a mobile content roast engine built by DeskWolf LLC. Unlike virality scorers that give creators a meaningless number, Unmidify delivers a savage, specific, screenshotable AI roast that tells creators exactly why their video will land or flop — and what to change. The app uniquely scores VALUE alongside viral mechanics, on the thesis that polished slop is still slop. It's built for creators who are done posting into the void."

Brand

Primary Red
#DC2626
Rose Accent
#F43F5E
Ink Base
#0B0F1A
Bone / Cream
#FAF8F3

Wordmark: Plus Jakarta Sans SemiBold with -0.055em tracking. Accent term ("mid") is always italic. Design inspiration: Mirror's Edge — hard-light red on near-black, minimal chrome.

Assets

Logo files, app screenshots, and a founder headshot are available on request. Email contact@deskwolf.ai with your publication and turnaround window. We usually respond same-day.

Founder Talking Points

Why this, now

AI content analysis tools commoditized on scores. The real gap isn't detecting good content — it's telling creators the truth about why theirs isn't.

The VALUE thesis

Every competitor scores viral mechanics. Nobody scores whether a video is actually worth watching. That's a category of one.

Controlled controversy

The aggressive tone is a growth strategy. Bad scores are designed to be screenshotted. The worse the verdict, the more viral the post — and every shared screenshot is free distribution.

The fix loop

Most analysis tools dead-end at a score. Unmidify closes the loop — specific fixes, re-upload, rescore. That's what builds the habit.

Press contact

contact@deskwolf.ai

Response within 24 hours.